The second example is a successful senior tax and compliance consultant that I spoke with while running earlier this week. It's worked wonders for relationship-building and has helped with their brand.' Adding value while checking in every once in a while is a great way to maintain relationships. She says: 'e xecutives I've worked with have said they've seen success when they simply share an article with a client or prospective client saying 'thought you'd enjoy this'. Katrina Najm, Senior Manager, External Communications at PwC recommends cultivating a relationship-based approach with LinkedIn connections. It's difficult to maintain real relationships unless you make it a priority to interact regularly with them. If you don't have the time to and check it on a regular basis, it's not worth having the account. It was as if she built a brand new beautiful mailbox, with a tube connected that dropped all the letters she received right into the ocean. In the first example I shared, the successful young attorney created an account, but had turned off email notifications and never checked the account. (1) You Won't Commit to Maintaining Your Account If not, your LinkedIn account could be doing more harm than good for your business. If you fall into any of the following three categories, it may be time to consider whether to delete your account: No matter how you choose to use your account, it's a good idea to take a look in the mirror and decide if you have the bandwidth to keep up with your account.

Of course, there are powerful reasons to have and maintain an online profile, but I've noticed some areas where social media usage becomes a detriment instead of a value for professionals. Should everyone have a strong presence on social media? The answer is no.

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